Hi, I’m Estefania,

a Senior Product Designer focused on human-centred, AI-informed digital products.

I was born in Venezuela and raised between two cultures, later moving to Canada, where I studied Communication and Interaction Design and began my journey into UX.

Today, I’m based in Spain and work globally with teams building impactful products across AI, SaaS, and data-driven platforms.

I love taking complex systems and turning them into experiences that feel intuitive, trustworthy, and genuinely helpful. My approach blends product strategy, UX research, and scalable design systems to create solutions that strengthen both user outcomes and business performance.

I was born in Venezuela and raised between two cultures, later moving to Canada, where I studied Communication and Interaction Design and began my journey into UX.

Today, I’m based in Spain and work globally with teams building impactful products across AI, SaaS, and data-driven platforms.

I love taking complex systems and turning them into experiences that feel intuitive, trustworthy, and genuinely helpful. My approach blends product strategy, UX research, and scalable design systems to create solutions that strengthen both user outcomes and business performance.

And outside of work, you’ll usually find me drawing, working on creative projects, or enjoying a delicious cup of coffee.

UX | UI Design
I design clear, intuitive interfaces that make complex tools easier to understand and use.
Product Strategy
I help teams define direction, streamline workflows, and align user needs with business goals.
Brand Strategy
I craft cohesive brand strategies and high-impact visual assets that help companies scale, boosting audience recognition while ensuring a seamless, high-quality user experience.

User Research & Testing
I uncover insights that shape smarter decisions and validate solutions before they ship.

AI-Powered Workflows
I design transparent, human-friendly AI interactions that improve efficiency without overwhelming users.

Design Systems

I build scalable component libraries that improve consistency, accessibility, and design-to-dev efficiency.

Data Visualization
I turn dense, multi-layered datasets into visuals that support fast comprehension and confident decision-making.

Product & Visual Design

  • Expertise: UX/UI Design, scalable design systems, & interaction design.

  • Motion & Video: Lottie, Spline, Jitter, Hera, plus video editing in CapCut and Adobe Premiere Pro.

  • Brand Assets: identity design including logos, booklets, business Cards, and social media assets.

  • Standards: WCAG Accessibility, Responsive Design, & High-Fidelity Prototyping.

  • Coding: HTML, CSS, vibe coding platforms (Lovable, Figma Make, Base44, vO).
  • Tools: Figma (expert), FigJam, Canva, Miro, Framer, Adobe Creative Cloud, CMS (WordPress, Wix, Squarespace, Shopify), AI tools.

Strategy & Leadership

  • Product Strategy: AI-driven SaaS, data visualization, & UX roadmapping.

  • Leadership: mentoring designers (Designlab), 1:1 coaching, & design reviews.

  • Collaboration: bridging gaps between PM, engineering, & data science.

  • Business: UX research, usability testing, & A/B testing for conversion.

Management & Marketing

  • Operations: agile sprints, project management, and workflow efficiency.

  • Marketing: digital marketing strategy, branding.

  • Experience: 10+ years spanning freelance, startups, and enterprise AI.

  • Languages: native Spanish and fluent English.

2013 – Present | Remote
Senior Product & Visual Designer
Partnered with international startups and enterprises to design AI tools, SaaS platforms, and scalable design systems, improving usability, accelerating workflows, and strengthening product clarity.
2023 – Present | Remote | DesignLab
Mentor
Mentored aspiring designers through structured portfolio reviews, project feedback, and practical UX guidance, helping them strengthen their process, gain clarity, and build confidence as they transition into product design roles.
2022 – 2025 | Montréal, CA | Ivado Labs
Product Designer
Designed AI-powered supply chain systems, improving enterprise decision-making through clearer data visualizations, interactive prototypes, and scalable UI patterns.
2021 – 2022 | Remote, CA | AIRM Consulting, Ltd.
Senior UX Designer
Led UX strategy for a machine learning–driven agro-insurance platform, streamlining risk analysis workflows and improving operational efficiency. Created and led brand strategy for the Agi3 SaaS platform.
2021 | Calgary, CA | POD Marketing, Inc.
Project Manager
Oversaw UX and product delivery for a multi-stakeholder platform redesign, improving usability and cross-team alignment.
2019 – 2020 | Madrid, ES | Scoreapps
Web Designer
Partnered with international startups and enterprises to design AI tools, SaaS platforms, and user-centred digital experiences.
2014 – 2019 | Langley, CA | Power to Change
Web Designer & Project Coordinator
Led the digital product design strategy for marketing campaigns and company websites. Coordinated projects for the in-house marketing team, ensuring all project timelines and deliverables were met.

Steven Van Vliet
Senior Merchandiser Planner
“Estefania was an amazing mentor through my time with DesignLab’s UX/UI Academy. Estefania took additional time weekly to work with me through projects, creating a collaborative environment while still allowing me to work through the situations. She gave amazing insight into real-life scenarios on how the development process and creation of applications and web-based designs.”

Katherine Foley
Web | Graphic Designer
“Estefania was an amazing mentor. I was nearing the end of university and wanted to use my skills to transfer into UX Design. She was flexible with my incredibly hectic schedule (working full time while going to college full time), and always encouraged me to do better, and gave me amazing advice.”

Rachel Wesley
Senior Documents Specialist
“I was so grateful to have Estefania as my UX mentor during my time in the Designlab UX Academy, to say she made an impact would be an understatement. From our very first session, she brought a sense of calm, clarity, and encouragement that made every challenge feel surmountable. Her ability to offer thoughtful, actionable feedback while also nurturing my growth with empathy helped me gain real confidence throughout my journey.”

Got a vision? Let’s talk and make your project happen.